By Business Insider Reporter
The Coca Cola system has cemented its role as a major economic driver in Africa, generating an estimated US$10.4 billion in value-added economic activity in 2024.
A recent study unveiled at the 2025 US-Africa Business Summit in Luanda, Angola, highlights that this contribution – equivalent to roughly TSh 25.5 trillion – supported over one million jobs across the continent, spanning manufacturing, distribution, retail, and allied sectors.
The findings underscore the system’s pivotal role not only in fostering employment but also in strengthening local supply chains and promoting sustainable economic growth across the continent.
The Coca Cola system, which includes The Coca Cola Company and its authorised bottlers, worked closely with a wide network of suppliers, manufacturers, service providers, and retailers across 54 African markets.
In Tanzania, this presence has translated into substantial employment opportunities, local sourcing, and community development initiatives.
The study, conducted by global consultancy Steward Redqueen, revealed that the Coca Cola system purchased US$4.3 billion worth of goods and services from African suppliers in 2024 – representing 83 percent of its total procurement on the continent.
This investment supports industries ranging from agriculture and manufacturing to transport and retail, sustaining nearly 988,000 indirect jobs alongside 36,800 direct positions. Remarkably, for every direct job created by the system, 27 additional jobs are supported across its value chain.
“Our long-standing presence in Africa, working with locally owned bottlers and suppliers, allows us to drive sustainable growth and contribute to the continent’s development,” said Luisa Ortega, president of the Africa operating unit of The Coca Cola Company.
“In Tanzania, our locally sourced ingredients, packaging, and distribution networks are not only supporting jobs but also strengthening communities and small businesses.”
The Coca Cola portfolio in Africa spans a variety of beverage categories, from sparkling drinks like Coca Cola, Fanta, and Sprite, to water, juices, and plant-based products.
Beyond economic contributions, the American multinational has committed nearly US$25 million by 2030 to address critical water challenges in 20 African countries, including Tanzania.
The study also underscores Coca Cola’s long-term commitment to Africa, with announced investments of nearly US$1.2 billion over the next five years aimed at expanding operations, fostering innovation, and deepening local supply chains.
Teodora Nenova, Managing Partner at Steward Redqueen, noted: “Our impact assessment highlights the wide-reaching footprint of the Coca Cola system in Africa. It demonstrates how the company drives economic opportunity, supports livelihoods, and strengthens local communities through its extensive value chain.” In Tanzania, the Coca Cola system continues to play a vital role in creating employment, supporting local farmers and suppliers, and promoting sustainable business practices – reinforcing its position as a key contributor to the country’s economic growth.
